"Our success is down to the talented people
we bring on board and our culture of innovation"
– Karen Schofield, Managing Director, Join The Dots (Singapore) Pte Ltd
Managing Director
Karen Schofield
Connect
Industry
Consumer Insight
Business Origins
UK
Membership Since
January 2015
Employees
130+ Globally
Location
Capital Tower, Singapore

Champions of a People Centric Approach

We first met the Join The Dots team when they came on a ‘look-see’ visit to Singapore in 2014. We were struck by their exciting growth story and their commitment to employee wellbeing. It was obvious during that initial meeting how important it was to the UK Directors that the team in Singapore felt valued and connected to a community.
We’ve seen their people centric approach take them from strength to strength, be it attracting and retaining excellent talent or landing Fortune 500 clients within just a few months in the market. Join The Dots are certainly a company to watch in Singapore.
WHAT IS JOIN THE DOTS STORY?
Join the Dots is an award-winning consumer insight agency, and we help clients make better decisions through a deep understanding of people. Founded in 1998 by husband and wife Pete and Trish Comley, we now employ over 130 people across the UK, US and Singapore.
We’re experts in online communities, consumer journeys, digital research, product & service development, and advertising & brand communication, and while we work across sectors, we have particular strengths in FMCG, retail, financial services, and travel, entertainment and leisure. Our clients include Unilever, GSK, Diageo and British Airways.
Karen - Image 1
Karen - Image 2

WHAT EXCITES YOU MOST ABOUT YOUR INDUSTRY?

Consumer insight is a great industry to work in; as research consultants, we need to be inquisitive, have a passion for understanding
what drives and motivates people and their decision making, but we also need to be creative thinkers, influencers and storytellers to help our
clients use insight to drive business change. Working across industries, categories, markets and cultures means you never
stand still – you’re always being challenged, learning something new, and no two days are the same, which I love.
In addition, the last few years have seen significant changes across our industry, including the rapid adoption of new technologies
to get closer to consumer decision making, from the use of online communities or mobile ethno apps, to measuring implicit emotions through
facial coding or passively tracking online behaviour. The pace of that change means it’s an exciting time to be working in consumer insight.
Karen - Image 3
WHAT DO YOU SEE IN THE FUTURE
FOR JOIN THE DOTS?
Having celebrated four consecutive years of 20%+ growth, we’re focusing
on increasing our global footprint with more offices and continuing to recruit the best researchers in the industry. Our success is down to the talented people we bring on board and our culture of innovation – and this combination means we’re always looking for new ways to understand people, all over the world.

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