WHAT EXCITES YOU MOST ABOUT YOUR INDUSTRY?
Consumer insight is a great industry to work in; as research consultants, we need to be inquisitive, have a passion for understanding
what drives and motivates people and their
decision making, but we also need to be creative thinkers, influencers and storytellers to help our
clients use insight to drive business change. Working across industries, categories, markets
and cultures means you never
stand still – you’re always being challenged, learning something new, and no two days are the same, which I love.
In addition, the last few years have seen significant changes across our industry, including the rapid adoption of new technologies
to get closer to consumer decision making,
from the use of online communities or mobile ethno apps, to measuring implicit emotions through
facial coding or passively tracking online behaviour. The pace of that change
means it’s an exciting time to be working in consumer insight.